About
Cali (pronounced Kay-Lee) is an Asian American director hailing from the Bay Area. Her style has been described as 'effortlessly elegant, sophisticated and full of feels'. She's an intuitive storyteller that searches for the beauty, humor, and humanity within the frame. Her visuals are bold, alluring and energetic.
Whether she's longboard surfing, training for martial arts, riding her motorcycle, or bombing downhill on her road bike, she loves being active within the elements. Her affinity for athleticism and adventure are prominent themes in her work.
With over 10 years of experience in the advertising space, Cali brings both an agency and editorial background to the table. She cut her teeth as an editor on broadcast spots at Mekanism ad agency before taking the helm as a director. Her award-winning campaigns have been featured in Vimeo Staff Picks, National Geographic, The Atlantic, PBS, Slate, Popular Science and on. Cali is currently based in Los Angeles.
CONTACT
calibondad@gmail.com
415. 613. 4248